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李小莹:短视频催生音乐新业态

来源:人民日报海外版    2019-08-26   作者: 浏览量:10

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DANGYINLEYUSHANGDUANSHIPIN,YOURUDASHANGLECHUANBOKUAICHE,YISHOUSHOUGEQUDENG“PING”LIANGXIANG,PINPINHUOYUEYUWANGLUOPINGTAIHEYIDONGZHONGDUAN。DUANSHIPINBUJINYINGXIANGLEYINLECHUANBOFANGSHI,YECUISHENGCHUYINLEXINGYEFAZHANDEXINTAISHI。

当音乐遇见短视频

YINLESHIDAZHONGXIAIDEYISHUXINGSHIZHIYI,YUQITAYISHUMENLEIYOUHENQIANGDERONGHEXING。FADUANYUSHEJIAOPINGTAIDEDUANSHIPIN,ZAIXINWEN、YULEDENGLINGYUYOUJIAOWEIGUANGFANDEYINGYONG。ZAIDUANSHIPINZHIZUOYUFENXIANGGUOCHENGZHONG,YINLEBUJINNENGGOUZENGJIANEIRONGDEFENGFUXING,HAINENGTISHENGQUWEI。YINLEYUANSUDEJIARU,RANGDUANSHIPINYONGYOULEGENGWEIFENGFUDUOYUANDEBIAODA。HENDUOGEQUTONGGUODUANSHIPINPINGTAISHIXIANLEKUAISUYOUXIAODECHUANBO,YINFAZHONGDUOWANGYOUFANCHANGYUGAIBIANCHUANGZUO。

竞彩网DUANSHIPINPINGTAIYIYONGHUZIZHINEIRONGWEIZHU。DUANSHIPINYUYINLEDEPINFANPENGZHUANGRONGHE,SHIYUYONGHUZIZHIDUANSHIPINDEYINLESHIYONGXUQIU。ZAIPINGTAIDEJIEMIANSHEJISHANG,DOUYINJIANGYOUGUANYINLEDEXUANXIANGZHIDING,KUAISHOU、WEISHIDENGPINGTAIDELUZHIJIEMIANZHONG,YINLEXUANXIANGYESHIFENXIANYAN。BIANJIE、XIANMINGDESHEJI,ZHIZAIYINDAOYONGHUJIEHEBUTONGYINLESUCAIZHIZUOBIANJIDUANSHIPIN。SHISHIZHENGMING,ZAIWANGYOUFENXIANGDEGELEIDUANSHIPINZHONG,HUAMIANYUYINLEJIEHEDEJIAOHAODEZUOPIN,GENGRONGYIHUODEGAOGUANZHUDU。

竞彩网DANGQIAN,GUONEIDUANSHIPINPINGTAIDEQUKUGEDANZHUYAOFENWEISANLEI:YISHIBANGDANGEQU,RUREGEBANG、BIAOSHENGBANG;ERSHIYIJUSHIPINLEIXINGHUAFENDEGEDAN,RUWUDAOYINLE、LVXINGYINLE、YUNDONGYINLE、MEISHIYINLE;SANSHIYIJUYINLEFENGGELEIXINGHUAFENDEGEDAN,RULIUXINGYINLE、JINGDIANYINLE、YUANSHENGTAIYINLE。YONGHUDUIDUANSHIPINYINLEDEXUANQU,HUOJIYUGERENPIANHAO,HUOJIYUSUOLUSHIPINCHANGJINGDEXUANYONGXUYAO,HUOJIYUPINGTAIDEGEQUTUIJIAN,DANGRAN,YEYOUYONGHUXUANZEZIJISHANGCHUANBEIJINGYINLE。

与庞大的短视频用户数量和视频点击量相比,短视频平台可选歌曲数量相对有限,且歌单中对作品的风格类型划分也不够细致。此外,在不同的短视频平台,用户可选、可播的音乐作品时长也有较大差异。多数音乐作品可播放时长较短,为15秒至30秒,少数音乐作品可播放四至五分钟。可见,短视频平台的音乐曲库还有不断完善与提升的空间。

平台扶持原创音乐

竞彩网WEIJINYIBUFENGFUDUANSHIPINPINGTAIKESHIYONGYINLEZUOPINSHULIANG,TISHENGDUANSHIPINZHIZUOZHONGSHIYONGYINLEDEFENGFUXING,DUOJIAPINGTAIXIANGJITUICHUYUANCHUANGYINLEFUCHIJIHUA,JIAQIANGTOURU,JILIYUANCHUANGYINLERENCANYUDUANSHIPINPINGTAIDEYINLENEIRONGCHUANGZUO。

DOUYINTUICHUDE“KANJIANYINLEJIHUA”,TONGGUOPUGUANGZIYUAN、XIANJINJILI、SHANGYEBIANXIANDENGDUOZHONGXINGSHI,WAJUEHEDAZAOYOUZHIYUANCHUANGYINLERENHEYUANCHUANGYINLEZUOPIN。DOUYINDE“YINLERENYIYUANBUTIEJIHUA”,GENGSHITONGGUOYOUHOUDEBUTIEJIZHI,JILIYINLERENCANYUCHUANGZUOYUSHANGCHUANYOUZHIYINLEZUOPIN。DANGYINLERENDEYUANCHUANGGEQUHUOYINLEPIANDUANBEIBAOKUANDUANSHIPINSHIYONG,YINLERENBIANKEHUODEJIAOGAOBILIDEXIANJINBUTIEHELIULIANGJILI。DUANSHIPINPINGTAIHAIWEIYOUZHIGEQUTIGONGHUODEGUANFANGQIANYUE、ZHIZUOYUFAXINGDEJIHUI。

继抖音亿元补贴计划之后,快手也面向音乐行业推出“亿元激励计划”,参与签约的音乐人可按照相关规则获得作品版权所有:竞彩网

竞彩网KUAISUFAZHANDEDUANSHIPINPINGTAIXIYINLEZHONGDUOYINLERENDEGUANZHUHECANYU。QIZHONGYEBUFAGAOXIAONIANQINGYINLERENCANYU。JUXI,ZHONGGUOCHUANMEIDAXUE、SICHUANYINLEXUEYUANDENGYISHUYUANXIAODEYINLEXUEZI,YIFANGMIANJIJICANYUCHUANGZUOYINLEZUOPIN,LINGYIFANGMIANTOUSHENDUANSHIPINPINGTAIDENEIRONGZHIZUOYUGONGXIANG。YIXIEZHUANYEJICHUJIAOHAODEXUESHENG,YIJINGTONGGUOQIANYUEPINGTAIHUODELEHUIBAO,JIERFANBUYINLECHUANGZUO。

上游内容创作是关键

SUIZHEDUANSHIPINYUYINLEDEJIEHERIYIJINMI,“DUANSHIPIN+YINLE”YEBEISHOUGUANZHU。BIZHERENWEI,LICU“DUANSHIPIN+YINLE”SHENGTAIFAZHANDEGUANJIAN,ZAIYUJIAQIANGBAGUANHEBAOHUSHANGYOUNEIRONGDECHUANGZUOSHENGCHAN。

竞彩网SHOUXIANYAOQIANGDIAOZHAGENSHENGHUO。DUANSHIPINPINGTAIYIYONGHUWEIZHUYAONEIRONGSHENGCHANZHUTI,SHIPINSUCAIDELUZHIDUOQUCAIYUSHENGHUO。DUANSHIPINBEIJINGYINLESUCAIDECHUANGZUOYEYINGZHAGENSHENGHUO。WEIYOURUCI,YINLEZUOPINCAINENGYUSHENGDONGDEDUANSHIPINCHANGJINGTONGPINGONGZHEN,SHIXIANQINGGANDEGONGMING。

YAOGULIDUOCHUJINGPIN。BUQUEZUOPIN,DANQUEYOUZHINEIRONG,ZHEISHIHULIANWANGWENYUCHANPINBUKEHUIBIDEXIANZHUANG。DUANSHIPINSHITINGCHUANGZUOYINGPAOQIJIADAKONG,QIANGDIAO“ZHEN”“XIAO”“XIN”,YONGZHENQINGSHIGANCANYUCHUANGZUOHEBIAOYAN,CAINENGZHENZHENGDIXIYINGUANZHONGHEYONGHU。

要完善短视频作品的版权所有:竞彩网

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