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文化上的每一个进步,都是迈向自由的一步

——专访中国传媒大学文化产业管理学院书记卜希霆
来源:光明文化    2018-12-02   作者:阳妍 浏览量:395

BUXITING,XIANRENZHONGGUOCHUANMEIDAXUEWENHUACHANYEGUANLIXUEYUANSHUJI、WENHUAFAZHANYANJIUYUANFUYUANZHANG、WENHUAHELVYOUBUGONGGONGWENHUAYANJIUJIDIZHUREN、SHUOSHISHENGDAOSHI。JIANRENLIANGANWENHUACHUANGYICHANYEGAOXIAOYANJIULIANMENGMISHUZHANG、ZHONGHUAWENHUACUJINHUIWENHUACHANYE(ZHONGGUO)XIEZUOTIQINGNIANCHUANGYEZHIDAOWEIYUANHUIWEIYUAN、SHIJIEWENHUAHEZIRANYICHANCHENGSHIZHONGGUOGUANGDIANMEITILIANMENGGUWEN、AIQIYIWENXUEYUANTEPINZHUANJIA。BIANZHU《CHUANGYIQIDI——WENHUACHUANGYICHANYEXIANFENGSIWEIJIEMA》《DUIHUACHUANGYILINGXIU》《WANGLUOCHENGZHEN——WEILAICHENGSHIDEXIANGXIANGLI》《CHUANGYIYINGZAOXUE》DENGSHUJI;QICAOBINGZHIDING《PINPAIJIAZHIPINGJIANONGCHANPIN》GUOJIABIAOZHUN;ZHUCHIGUOJIAYISHUJIJIN“DONGMANQIYEGAODUANGUANLIRENCAIPEIYANG”XIANGMU;ZHUCHIQICAOWENHUAHELVYOUBUWEITUO《“SHISANWU”SHIQIFANRONGQUNZHONGWENYIFAZHANGUIHUA》,CANYUQICAO《<ZHONGHUARENMINGONGHEGUOGONGGONGWENHUAFUWUBAOZHANGFA>LIFAYANJIUJIDAINIGAO》《YIDAIYILUWENHUAFAZHANGUIHUA》《XIONGANXINQUGONGGONGWENHUAFUWUTIXIGUIHUA》DENGGUOJIAJIDIFANGZHENGCE、FAGUI。

文化创意越发达越能赢得世界的青睐

记者:文化创意对于北京建设全国文化中心具有怎样的意义?

卜希霆竞彩网:恩格斯曾经说过,“文化上的每一个进步,都是迈向自由的一步。”文化是一座城市最好的底色,创意则是铺展美好城市蓝图的点睛之笔。在全国文化中心的建设过程中,应该珍重文化根脉建设,让文化不断引领城市发展。建筑学家沙里宁曾经说道:“城市是一本打开的书,从中可以看到它的抱负。让我看看你的城市,我就能说出这个城市居民在文化上追求的是什么。”一个城市的文化特色决定一座城市的吸引力,特色愈鲜明,创意愈发达,就愈能赢得世界的青睐。

【名家话文化】卜希霆:文化上的每一个进步,都是迈向自由的一步

SHOUDOUYING“YIWENHUACHENG,WENHUAYINGCHENG”,TISHENGJUMINSHENGHUOPINZHI

记者:要加强首都文化建设,您认为应该从哪些方面入手?

卜希霆:“文化城市”并不单纯是一个文化繁荣的城市,而是指以城市文化为核心手段组织城市经济活动、社会网络与空间形态,支持城市文化多样性需求,通过文化手段降低趋利心理(作为增长机器的城市本质)。简单而言即是“以文化城”,用文化提升首都居民生活品质、用文化促进城市发展。

SHOUDOURENMINDUIMEIHAOSHENGHUODEXIANGWANGHEXUQIUSHIDUOFANGMIAN、DUOCENGJIDE,JINGSHENWENHUAXUYAOSHIRENMENXUQIUDEZUIGAOCENGJI。CHENGSHIFAZHANBIXUYIRENWEIBEN,DALIFAZHANWENHUASHENGCHAN,QIESHIMANZURENMINDEJINGSHENXUQIU。TONGGUOSHENGCHANGENGDUOYOUXIUJINGSHENWENHUACHANPIN,JIEJUEDANGQIANWENHUAFAZHANBUPINGHENG、BUCHONGFENDEWENTI,SUOYI,FAZHAN“WENHUACHENGSHI”SHIMANZURENMIN“MEIHAOSHENGHUO”XUQIUDETIZHONGZHIYI。

竞彩网“WENHUAYINGCHENG”JITONGGUOZHONGSUCHENGSHISHENMEI、ZAIZAOKONGJIANRENZHI,NINGJUGONGSHENGLILIANGZHULIYUCHENGSHIJIANSHE。SHOUDOU“WENHUAYINGCHENG”KECONGYIXIASANGEFANGMIANZHANKAI:SHOUXIAN,CONGDINGCENGSHEJICENGMIANSUZAOHAO“DAYUNHEWENHUADAI+ZHANGCHENGWENHUADAI+XISHANYONGDINGHEWENHUADAI”YIJI“YONGDINGMEN-ZHONGGULOU-ZHONGZHOUXIAN”ZHEI“SANDAIYIXIAN”GOUJIANQILAIDESHOUDOUWENHUAFAZHANJINGWEIXIAN,ZUOHAOCHENGSHIWENHUAFAZHANGUIHUA。QICI,YAOYINDIZHIYIJINYIBUSHULISHOUDOUWENHUATEZHENG,KAIZHANYOUZHENDUIXINGHETESEXINGDESHOUDOUWENHUAJIANSHE,YINGZAOBEIJINGWENHUADERENTONGGANYUGUISHUGAN。ZUIHOU,JIAQIANGBIANMINWENHUAFUWUSHESHIJIANSHE,YONGSHUZIHUA、ZHINENGHUADESHOUDUANZUOHAOSHOUDOUWENHUACHUANBO,TISHENGQUANGUOWENHUAZHONGXINDEYINGXIANGLIYUCHUANBOLI。

竞彩网“WUDEXIAOFEI”XIANG“SHIJIANXIAOFEI”ZHUANHUA,QUNZHONGMANYICAISHICHENGSHIFAZHANDEFENDOUMUBIAO

记者:十九大报告明确指出我国社会的主要矛盾已经发生转化,为解决新时代的社会主要矛盾,首都文化建设应确立怎样的发展方向和目标?

卜希霆:竞彩网党的十九大报告明确指出我国社会的主要矛盾已经转化为人民日益增长的美好生活需要和不充分不平衡的发展之间的矛盾。文化产业已经成为新时代美好生活的重要组成部分和核心承载,所以,创造人民“美好生活需要”将成为首都文化产业的发展方向。

MUQIAN,SHIJIEJINGJIZENGZHANGCHIXUFALI,ZAIJINGJIXINCHANGTAIBEIJINGXIA,WOGUOJINGJIFAZHANCHENGXIANCHUSUDUBIANHUA、JIEGOUYOUHUA、DONGLIZHUANHUANDENGXINDETEDIAN,YEZHENGMIANLIN“ZENGLIANGSHIDAI”XIANG“CUNLIANGSHIDAI”DEZHUANBIAN,JINERDAILAIXIAOFEIDEBUDUANZHUANXINGSHENGJI,XIAOFEIKONGJIANZHENGRIYICONGMANZURENDE“WUDEXIAOFEI”ZHUANHUAWEIYITISHENGRENDEJINGSHENXIAOFEIWEIMUBIAODE“SHIJIANXIAOFEI”,ZHEIJIANGJINYIBUGAIBIANSHENZHIDIANFUCHUANTONGXIAOFEIKONGJIANDEBIAOXIANXINGTAIHEWENHUANEIHAN。

【名家话文化】卜希霆:文化上的每一个进步,都是迈向自由的一步

“WENHUADONGNENG”JIANGCHENGWEIWOGUOXINSHIDAIJINGJIFAZHANDEZHONGYAOQUDONG,ERCHENGSHIZECHENGWEITUIDONGZHONGGUOJINGJIXINCHANGTAIXIACHIXUJIANKANGFAZHAN、SHIXIANRENMINMEIHAOSHENGHUOYUANJINGDEZHONGYAOXIAOFEIKONGJIAN;“WENHUADONGNENG”JIANGYICHENGSHIWEIZAITI,YONGWENHUAYINLINGZHUANBIANCHENGSHIDEFAZHANLUOJI,YONGQUNZHONGMANYIDUZUOWEICHENGSHIFAZHANJIANSHEDEBIAOZHUNHEZHIYIN,JIANLIKECHIXUFAZHANDE“WENHUACHENGSHI”,WEISHIXIANRENMINDUIMEIHAOSHENGHUODEXUQIUTIGONGCHANGJINGKONGJIANHEXIAOFEINEIRONG。

JUTILAISHUO,JIUSHIYAODAZAOWENHUAPINPAISHIBIELI,BUDUANCHUANGZAOXINDEWENHUACHANPIN,YONGWENCHUANGCHANPINYULAOBAIXINGDESHENGHUOXIANGLIANJIE;TIGAOWENCHUANGYANSHENGLI,CHIXUBUDUANSHENGCHANXINDEWENHUANEIRONG;FENGFUWENHUAXIANGXIANGLI,BUTONGWENHUACHANYEJIANXIANGHUZHULI;TISHENGCHANYEQUDONGLI,LIRUSHIYONGDOUYINDENGXINMEITIJIANGSHUBEIJINGGUSHI(BIRUHUTONGWENHUA);TUOZHANGUSHICHUANBOLI,LIYONGXINKEJIHEQUWEIXINGXIYINDAZHONGYANQIU;JIADACHANGJINGXIYINLI,DAZAOBAIXINGXIWENLEJIANDEGONGGONGWENHUAKONGJIAN,WEIRENMINWENHUAJIYITIGONGSHIKONGZAITI;ZENGQIANGWENHUAYICHANCHUANGZAOLI,WENBOHEWENHUADANWEIYAOJIAQIANGCHUANGXINHEZHUANHUANENGLI。

首都的文化传播应与“一带一路”连接起来

记者:请您简要介绍一下《一带一路文化发展规划》,首都文化建设如何通过“一带一路”倡议传播中国声音?

卜希霆:由中国传媒大学文化产业管理学院研究团队参与制定的《一带一路文化发展规划》(2016-2020年)旨在全方位提升我国文化领域开放水平,秉承立足周边、辐射“一带一路”、面向全球的合作理念,构建文化交融的命运共同体。要着力实现以下目标:形成政府统筹、社会参与、市场运作的整体发展机制和跨地区、跨部门、跨行业的文化交流合作协调发展态势,文化交流合作机制逐步完善;加快在“一带一路”沿线国家和地区设立中国文化中心,以“一带一路”为主题的各类艺术节、博览会、交易会、论坛、公共信息服务等平台建设逐步实现规范化和常态化,文化交流合作平台基本形成;打造文化交流合作知名品牌,继续扩大“欢乐春节”品牌在沿线国家的影响,充分发挥“丝绸之路文化之旅”、“丝绸之路文化使者”等重大文化交流品牌活动的载体作用,文化交流合作品牌效应充分显现;面向“一带一路”国际文化市场的文化产业发展格局初步形成,文化企业规模不断壮大,文化贸易渠道持续拓展,服务体系建设初见成效,文化产业及对外文化贸易渐成规模。

SUIZHE“YIDAIYILU”JIANSHEBUFAJIAKUAI,WOGUODUIWAIWENHUAMAOYIFAZHANYEJINRULEGAOSUFAZHANDEXINSHIDAI。JUTONGJISHUJUXIANSHI,2017NIANZHONGGUOWENHUACHANPINHEFUWUJINCHUKOUZONGEDA1265.1YIMEIYUAN,TONGBIZENGZHANG11.1%。QIZHONG,WENHUACHANPINJINCHUKOUZONGEWEI971.2YIMEIYUAN,TONGBIZENGZHANG10.2%;WENHUAFUWUJINCHUKOUZONGEWEI293.9YIMEIYUAN,TONGBIZENGZHANG14.4%。QIZHONG,SHUZIWENHUACHANYEZAI“YIDAIYILU”WENHUAJIAOLIUZHONGZUOYONGRIYITUXIAN。《WENHUAMAOYILANPISHU:ZHONGGUOGUOJIWENHUAMAOYIFAZHANBAOGAO(2018)》YEXIANSHI,DASHUJU、HULIANWANGDEYINGYONGJIANGYOUXIAOGUIBIYINWENHUACHAYI、CHANPINTONGZHIHUADENGGONGXUCUOJIEYINSUSUOZAOCHENGDEMAOYISUNSHI,JIANGDUIZHENGGECHANYELIANTIAO、JIAZHILIANTIAOFAHUIZHONGYAOYINGXIANG。

“WENHUAHUJIAN”BINGBUSHIQUTONGSHIDEFAZHAN,ERSHITONGGUOFENGFUDUOCAIDEWENHUAJIAOLIU,XIANGHUXUEXI。 “YIDAIYILU”CHANGYISHISHI5NIANYILAI,BUTONGWENHUABEIJING、BUTONGZONGJIAOXINYANGDEGEGUO、GEDIQU、GEZURENMINJIAOLIUDEGENGWEIMIQIE,YEWEIWENHUACHANYEKUAYUEGUOJIEKAIPILEXINDEDAOLU。 “YIDAIYILU”SHIJINGMAOZHILU,YESHIWENHUAMAOYIZHILU。GEGUOJIANWENHUAMAOYIWANGLAIPINFAN,SHOUDOUDEWENHUACHUANBOYINGYU“YIDAIYILU”LIANJIEQILAI。TONGGUOJUBANWENHUAJIEZHAN、XIANGWAISHUCHUZHONGGUODIANYING、WANGLUOWENXUE、YANYIDENGFANGSHI,JIAQIANGSHOUDOUWENHUACHUANBOLI。GUOQU,GUOJIWENHUAJIAOLIUZHUYAOJIZHONGZAIOUMEIGUOJIA,SHIJIEJIDEDAHUIHENSHAODAOZHONGGUOLAIKAI。DANXIANZAIXIANGWUZHENSHIJIEHULIANWANGDAHUI、BEIJINGYUANBOHUIDENGYUELAIYUEDUODESHIJIEJISHENGHUIXUANZEZAIZHONGGUOJUBAN,TIXIANLEZHONGGUOZAIGUOJIJIAOLIUFANGMIANZHUDAOQUANHEHUAYUQUANDEYIGEXINDEBIANHUA。SHOUDOUBEIJINGYEYINGGAIZHUDONGGUIHUA、JUBANGENGDUODESHIJIEJIGUOJIWENHUAJIAOLIUHUODONG,ZENGQIANGGUOJIWENHUAJIAOLIUHEZUO,YOUQISHIJINYIBUTUOZHAN“YIDAIYILU”YANXIANGUOJIAJIANDEJIAOLIUHEZUO,NULIDAZAOCHENGWEIDUIWAICHUANBOZHONGGUOWENHUADEZUIJIAWUTAI。

发挥国企优势带领创意园区企业成长

记者:您认为北京的文化产业管理存在哪些问题?如何解决?

卜希霆:竞彩网北京市十分重视文创产业的发展,在2005年提出发展文化创意产业,2006年便成立了北京市文化创意产业促进中心,以推动全市文化创意产业发展。2014年,全国唯一的国家级文化产业创新实验区由文化部批复设立,重点发展创意设计业、动漫游戏业、演艺娱乐业、艺术品交易业、数字文化产业。实验区以“北京商务中心区(CBD)—定福庄”一带78平方公里为核心承载空间,积极探索文化产业发展的体制机制、政策环境、市场体系、金融服务等创新,全面提升了首都文化创新水平,促进文化产业规模化、集约化、专业化发展,更好地发挥了北京作为全国文化中心的示范带动作用。

  BEIJINGSHIDEWENCHUANGYUANQUSHULIANGBUSHAO,DANZAIWENCHUANGCHANYEFAZHANDEGUOCHENGZHONG,YECHUXIANLEZHONGFUJIANSHE、TESEBUTUCHUDENGWENTI。DADUOSHUWENCHUANGCHANYEYUANQUYOUMINYINGQIYEJIANSHE,BIANHUICHUXIANZHULIERHUSHIYUANQUGONGGONGWENHUAZERENCHENGZAI,BUZHUZHONGQIYESHEHUIXIAOYI,SHOUSHICHANGYINGXIANGBODONGDA,QUEFAZHUDONGFUWU。WENHUAPEIYANGDESHIYIZHONGXIANGSHANGDELILIANG,SHIYIZHONGJINGSHENCAIFUHEXINYANG。YAODADAOSHEHUIXIAOYIHEJINGJIXIAOYIDESHUANGXIAOTONGYI,GUOYINGQIYESHIYOUYOUSHIDE。BIRUSHOUCHUANGLANGYUAN,ZAIGONGGONGWENHUAFUWUFANGMIANJIUZUODEHENHAO,YICHENGWEIBEIJINGYIGEXINDEWENHUADIBIAO。TAMENDEMOSHIBUSHIFANGZUSHOUYI,ERSHIZONGHEYUNYINGCHANCHUDEFUHEXIAOYI,WEIYUANQUNEISHANGXIAYOUQIYEDATONGHEZUOTONGDAO,TIGONGJINRONG、WULIU、WUYEFUWU,DAJIANSHIYONGDEGUANLIXITONGHESHEQUNXITONG,YURUZHUYUANQUQIYEGONGTONGCHENGZHANG,FUCHI、TUIDONGLELUOJISIWEI、QIONGYOUWANGDENGYIPIXINXINGQIYECONGLANGYUANQIBUBINGBUDUANFAZHANZHUANGDA。

文创管理人才应具备“五商”

记者:每个行业的发展都离不开人才,请您谈谈文化产业管理从业人员应重视哪些能力的培养?

卜希霆:北京市专门设立了人才培养基金,通过建立产学研一体人才培养基地,支持文化创意产业人的培养。2004年,中国传媒大学成为教育部批准的全国首批文化产业管理专业试点院校,2006年成立了文化创意产业发展研究中心,深度参与了北京市尤其是朝阳区文创产业的发展进程。在十余年的文创人才培养过程中,竞彩网不断探索文创人才的培养模式,从长远发展角度来看,我认为未来的文化创意产业管理人才,需要具备“五商”,即:智商、情商、财商、科商和艺商。

竞彩网ZHISHANGSHIZHIZAIWENHUACHANYEXIANGMUGUANLIDEGUOCHENGZHONG,YONGSHENMEYANGDESIWEIFANGSHIQUJIEJUEYUDAODEGEZHONGWENTI。QINGSHANGSHIYIZHONGGUANLILI,BIZHISHANGGENGZHONGYAO,YIFANGMIANSHIKEXUEJIAYUZIJI,ZUOHAOQINGXUGUANLI;LINGYIFANGMIANSHIYOUXIAOGUANLITUANDUI,JINGYINGHAOHEZUOHUOBANYIJISHANGXIAYOUZHIJIANDEGUANXI。DISANSHICAISHANG,SHIDUIXIANGMUTOURUCHANCHUBIDEJINGZHUNJISUAN,ZUOWENCHUANGBUNENGBU“SUANZHANG”,YAOKAOLVHAOXIANGMUDAODIZHIBUZHIDETOURUSHIJIAN、JINQIANHEZIYUAN。ZHEIXUYAOJIQIANGDE、KEXUEDEGUIHUANENGLI,XUYAODUISHICHANGJINXINGJINGZHUNDEYUCE,YEXUYAOYOUFENGXIANKONGZHIYISHI。DISISHIKESHANG,WENCHUANGSHIKEJIJINBUDECHANWU,ZUIZHONGXUYAOYIKAOKEJIDELILIANG、YIFUHEXIANDAISHENMEIDEFANGSHIQUCHENGXIAN。YAOLEJIEXINKEJI、XINJISHU,YONGXINKEJIKAICHUANGDIANFUXINGDEXINCHANYE。BIRU《AFANDA》ZHEIBUDIANYINGSHISHANGHUASHIDAIDEZUOPIN,JIANG3DJISHUTUIXIANGLEQUANQIU,YINLINGLEXINDEXIAOFEIMOSHIHEXIGUANDEXINGCHENG;ZAIBIRU《NAZHAZHIMOTONGJIANGSHI》,WULUNSHIJISHU、HUAMIAN、RENWU、GUSHIDENGCENGMIAN,DOUSHIJIN10NIANLAIGUOCHANDONGHUALIZUIJIECHUDEZUOPINZHIYI。YONGCHENGXUSHENGCHANDONGMAN,XINJISHUDEJIACHIRANGYINGPIANQUDELEKONGQIANDECHENGGONG。DIWUSHIYISHANG,YAOZUOHAOWENCHUANGGUANLI,YISHUSUYANGTEBIEZHONGYAO。YISHUSUYANGXUYAOZHANGQIJILEI,XUYAOCONGZHONGGUOCHUANTONGWENHUA、SHIJIEGEGUOXIANJINWENHUAZHONGJIQUYANGFEN。SHOUXIANYAOPEIYUWENHUADIYUN,QICIYAOJUBEIYISHUDEJIANSHANGLI、GANSHOULIHEBIAODALI。MIANXIANGWEILAI,DUIYUXINSHIDAIDEZHONGGUOERYAN,ZAIQUANQIUHUADEJINTIAN,PEIYANG“WUSHANG”JIANJUDEWENHUACHUANGYICHANYERENCAISHIJIANSHESHEHUIZHUYIXIANDAIHUAWENHUAQIANGGUODEZHANLVEXUANZE。

(BIANJI:SHANGXINYING)


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